This area were focusing on active and adventure tourism, trekking and alternative itineraries, with ideas for special routes for mountain-biking, quad-biking, sailing, ultralight flying, hangliding, etc.

All the exhibitors in the Mad Travellers zone organised a discussion session each day to give visitors a closer insight into the alternative experiences they can arrange, such as crossing Central Asia by motorbike, 4x4 expeditions and trekking in China and Tibet.

Some of the exhibitors in this zone:

• Turisme de Catalunya (various guides).
• Roc Roi (kayaks, aquatic activities).
• Medaqua (kayaks, aquatic activities).
• Volem, Berguedá flight centre (hangliding).
• Ballooning (hot-air balloon rides).
• Turismedia (hiking guides).
• BMW - Motorrad (motorcycles and equipment).
• Nauticaravan (caravans).
• Nómadasport (organization of alternative transport: bikes, motorcycles, 4x4s).
• Racer Dreams (quads and motorcycles)